Buch

---

Übersicht

---

Verlag	:	Palgrave Macmillan UK
Buchreihe	:	Bocconi on Management
Sprache	:	Englisch
Erschienen	:	20. 10. 2010
Seiten	:	233
Einband	:	Kartoniert
Höhe	:	216 mm
Breite	:	140 mm
ISBN	:	9781349321094
Sprache	:	Englisch

---

Autorinformation

---

VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Management.

Inhaltsverzeichnis

---

Introduction: Some Thoughts on Vittorio Coda's Contributions to Strategic Management by Robert M. Grant PART I: THE ITALIAN TRADITION OF MANAGEMENT THEORY Management Theory: Its Content, Specificities, and Role Management Theory in the Late 1950s: Revisiting Gino Zappa 'Productive Activities' and his Posthumous Work PART II: THE FRAMEWORK OF STRATEGIC MANAGEMENT The Evaluation of the Entrepreneurial Formula The Purpose of the Firm: Physiology and Pathology Governing Strategy Dynamics Strategy and Communication: The Missing Link PART III: MEETING THE CHALLENGES TO THE ENTREPRENEURIAL ECONOMY The Role of Ownership in Corporate Restructuring The Relationship between the Firm and its Workforce: Prospects for Change Ethical Codes and Market Culture In support of a Free and Responsible Entrepreneurial Economy

Deine Buchhandlung

---