Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	Palgrave Studies in Marketing, Organizations and Society
Sprache	:	Englisch
Erschienen	:	29. 09. 2023
Seiten	:	205
Einband	:	Kartoniert
Höhe	:	210 mm
Breite	:	148 mm
Gewicht	:	305 g
ISBN	:	9783031133992
Sprache	:	Englisch
Illustrationen	:	XIX, 205 p. 12 illus.

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Autorinformation

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Trevor A. Smith is Senior Lecturer in Marketing and Methodology at Mona School of Business and Management in the University of the West Indies, Jamaica. His research focuses on marketing and consumer psychology.

Inhaltsverzeichnis

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1. Introduction to Marketing Effectiveness and the SMEs.- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs.- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs.- 4. A Qualitative Inquiry into Marketing Effectiveness of the SMEs.- 5. The Key Drivers of Marketing Efficiency of the SME and the Digital Link to SME Performance.- 6. The Case of Marketing Effectiveness in a Successful SME: Point Global Marketing Limited.- 7. Synopsis and lessons learnt on marketing effectiveness and accountability of the SMEs.- 8. Conclusion.

Deine Buchhandlung

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