Buch

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Übersicht

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Verlag	:	Palgrave Macmillan UK
Buchreihe	:	National Perspectives on the Development of Public Relations
Sprache	:	Englisch
Erschienen	:	07. 07. 2018
Seiten	:	141
Einband	:	Kartoniert
Höhe	:	216 mm
Breite	:	140 mm
Gewicht	:	215 g
ISBN	:	9781349957149
Sprache	:	Englisch

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Autorinformation

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Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Inhaltsverzeichnis

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Introduction (Tom Watson).- Chapter 1 United States – antecedents and proto-PR (Cayce Myers).- Chapter 2 United States – development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector).- Chapter 3 Canada – development and expansion of public relations (Amy Thurlow).- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn).- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin).- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson).- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin).- Chapter 8 The historiography of North American public relations (Karla K. Gower).

Deine Buchhandlung

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