Buch
Asian Perspectives on the Development of Public Relations
-Other Voices-T. Watson (Hrsg.)
Übersicht
Verlag | : | Palgrave Macmillan UK |
Buchreihe | : | National Perspectives on the Development of Public Relations |
Sprache | : | Englisch |
Erschienen | : | 24. 04. 2014 |
Seiten | : | 175 |
Einband | : | Gebunden |
Höhe | : | 216 mm |
Breite | : | 140 mm |
Gewicht | : | 375 g |
ISBN | : | 9781137398130 |
Sprache | : | Englisch |
Autorinformation
Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Inhaltsverzeichnis
Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van