Buch

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Übersicht

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Verlag	:	Palgrave Macmillan UK
Buchreihe	:	AIB Southeast Asia
Sprache	:	Englisch
Erschienen	:	06. 01. 2016
Seiten	:	188
Einband	:	Gebunden
Höhe	:	216 mm
Breite	:	138 mm
Gewicht	:	369 g
ISBN	:	9781137488855
Sprache	:	Englisch

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Autorinformation

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Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong, China. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on China business and marketing strategies. T. S. Chan is Shun Hing Chair Professor of Marketing at Lingnan University, Hong Kong, China. T. S. has published widely in the areas of international marketing channel strategies, cross-cultural consumer behaviour, and the development of Chinese Multinationals. He is Chair of the Southeast Asia Chapter of the Academy of International Business, and Vice President (Quality Assurance) for UNESCO Hong Kong Association. He consults for corporations, universities, and government agencies in Hong Kong and abroad.

Inhaltsverzeichnis

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1. The Multiple Facets of Crisis and Its Impact on IPO Underpricing; Frank W Ng2. Switch of Focus between the Three Pillars of Institutional Theory during Social Movements; Michael Yiu Man Lin3. Respectful Leadership for Managing Conflict to Cope with Market Turbulence; Alfred Wong, Dean Tjosvold and Eva Khong4. Cultural Distance, Host Regulatory Quality, and Location Choice: A Hierarchical Analysis of Chinese Multinationals; Geng Cui, Xiaolin Li, Ling Peng and T. S. Chan
5. China as A Centre for Innovation? Implications for Knowledge Transfer and Culture Shifts; Prem Ramburuth, Cindy Qin and Yue Wong6. Market Knowledge Development of Indigenous Chinese Firms for Overseas Expansion: Insights from Marketing Ambidexterity Perspective; Hui Xu, Yongchun Feng and Lianxi Zhou7. The Application of Social Capital to the Construction of Organizational Capability; Ku-Ho Lin, Shi-Huei Ho and Yao-Ping Peng8. Environmental Management Practices and Performance of International Suppliers Located in China: How Does Relationship Learning Matter?; Esther Ling-yee Li

Deine Buchhandlung

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