Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	MIR Series in International Business
Sprache	:	Englisch
Erschienen	:	12. 01. 2019
Seiten	:	171
Einband	:	Gebunden
Höhe	:	235 mm
Breite	:	155 mm
ISBN	:	9783319740881
Sprache	:	Englisch

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Autorinformation

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Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Inhaltsverzeichnis

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Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

Deine Buchhandlung

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