Buch

New Business Creation

-Systems for Institutionalized Radical Innovation Management-

Philipp Hartmann

53,49 EUR

Lieferzeit 12-13 Tage

53,49 EUR

Lieferzeit 12-13 Tage

Produktinformation
Leseprobe

Übersicht

Verlag	:	Springer Fachmedien Wiesbaden GmbH
Buchreihe	:	Betriebswirtschaftliche Studien in forschungsintensiven Industrien
Sprache	:	Englisch
Erschienen	:	26. 05. 2014
Seiten	:	216
Einband	:	Kartoniert
Höhe	:	210 mm
Breite	:	148 mm
Gewicht	:	310 g
ISBN	:	9783658060466
Sprache	:	Englisch

Du und »New Business Creation«

Ändern

Stichworte aus dem enthaltenen Werk

Stichworte im VLB

:

Corporate venturing, Innovation hubs, New business creation, Performance measurement, Radical innovation

Produktinformation

Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations (“New Business Creation”, “NBC”). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison, idiosyncratic observations are synthesized into thirteen propositions. Moreover, two structurally different approaches to NBC are identified and discussed. In addition, the present research thoroughly studies performance measurement activities in the context of NBC activities and finds that they are an essential component that has been insufficiently addressed by existing theory.

Buchhandlung LeseLust - Gute Bücher