Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	Marketing and Communication in Higher Education
Sprache	:	Englisch
Erschienen	:	08. 02. 2021
Seiten	:	192
Einband	:	Kartoniert
Höhe	:	210 mm
Breite	:	148 mm
ISBN	:	9783030359386
Sprache	:	Englisch

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Autorinformation

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Pamela Leong is Associate Professor of Sociology at Salem State University, USA.

Inhaltsverzeichnis

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1. Introduction.- 2. Technology, Social Media, and Consumer Expectations.- 3. Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations.- 4. Manifestations of Sex and Gender on Web-Based Platforms.- 5. Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Platforms.- 6. Student Evaluations Gone Wild: Rants and the Mixed Bag of Nuts.- 7. Manifestations of "the Ideal" in Cyberspace.- 8. Culture, Anonymity, and Consumer Expectations: The Challenges of Modern Rating Systems in the Age of Social Media. 

Deine Buchhandlung

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