Buch


The Promise of Diversity

The Promise of Diversity

-How Brazilian Brand Capitalism Affects Precarious Identities and Work-

Nicolas Wasser

 

39,99 EUR
Lieferzeit 5-6 Tage


In den Warenkorb

39,99 EUR
Lieferzeit 5-6 Tage


In den Warenkorb

Produktinformation


Übersicht


Verlag : transcript
Buchreihe : Postcolonial Studies (Bd. 29)
Sprache : Englisch
Erschienen : 02. 2017
Seiten : 298
Einband : Kartoniert
Höhe : 225 mm
Breite : 148 mm
Gewicht : 462 g
ISBN : 9783837637540
Sprache : Englisch

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Produktinformation


Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young – lesbian, gay and black – sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Deine Buchhandlung


Buchhandlung LeseLust
Inh. Gernod Siering

Georgenstraße 2
99817 Eisenach

03691/733822
kontakt@leselust-eisenach.de

Montag-Freitag 9-17 Uhr
Sonnabend 10-14 Uhr



Deine Buchhandlung
Buchhandlung LeseLust
Inh. Gernod Siering

Georgenstraße 2
99817 Eisenach

03691/733822
kontakt@leselust-eisenach.de

Montag-Freitag 9-17 Uhr
Sonnabend 10-14 Uhr