Buch

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Übersicht

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Verlag	:	Palgrave Macmillan UK
Buchreihe	:	AIB Latin America
Sprache	:	Englisch
Erschienen	:	02. 12. 2014
Seiten	:	203
Einband	:	Gebunden
Höhe	:	216 mm
Breite	:	140 mm
Gewicht	:	410 g
ISBN	:	9781137024091
Sprache	:	Englisch

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Autorinformation

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Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.   Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.   Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

Inhaltsverzeichnis

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Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

Deine Buchhandlung

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