Buch

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Übersicht

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Verlag	:	De Gruyter Oldenbourg
Buchreihe	:	De Gruyter Studium
Sprache	:	Englisch
Erschienen	:	27. 10. 2014
Seiten	:	360
Einband	:	Kartoniert
Höhe	:	240 mm
Breite	:	170 mm
Gewicht	:	608 g
ISBN	:	9783110400625
Sprache	:	Englisch
Altersempfehlung	:	13-16

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Autorinformation

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Jürgen Rothlauf (University of Applied Sciences Stralsund)

Produktinformation

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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Deine Buchhandlung

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