Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	Management for Professionals
Sprache	:	Englisch
Erschienen	:	22. 05. 2019
Seiten	:	450
Einband	:	Gebunden
Höhe	:	235 mm
Breite	:	155 mm
ISBN	:	9783030178505
Sprache	:	Englisch

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Stichworte aus dem enthaltenen Werk

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Stichworte im VLB

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Storytelling and Narratives in organizations, Corporate communications with narratives, Cultural approaches to management communication, Metaphorical storytelling in companies, Marketing by storytelling and naratives, Corporate learning by storytelling, Effectiveness of corporate videos, Employee selection using narrative approach

Produktinformation

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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

Leseprobe

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Deine Buchhandlung

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