Buch
The New World of Transitioned Media
-Digital Realignment and Industry Transformation-Gali Einav (Hrsg.)
106,99
EUR
Lieferzeit 12-13 Tage
Übersicht
Verlag | : | Springer International Publishing |
Buchreihe | : | The Economics of Information, Communication, and Entertainment |
Sprache | : | Englisch |
Erschienen | : | 23. 08. 2016 |
Seiten | : | 151 |
Einband | : | Kartoniert |
Höhe | : | 235 mm |
Breite | : | 155 mm |
Gewicht | : | 267 g |
ISBN | : | 9783319382807 |
Sprache | : | Englisch |
Inhaltsverzeichnis
Chapter 1 Introduction.- Chapter 2 Digital Media and The Transformation of Space.- Chapter 3 The Companies We Keep.- Chapter 4 Health as a Social Media.- Chapter 5 The New Rules of Engagement.- Chapter 6 The Robot Journalist in The Age of Social Physics.- Chapter 7 The Times They are A’ Changin: From Newspaper to TV, Traditional Go Digital.- Chapter 8 Embracing the Era of Open Source Marketing.- Chapter 9 The Role of Mobile in the Media Environment.- Chapter 10 Next Gen Video Game Consumers.- Chapter 11 Measuring Media Usage Behavior.