Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	SpringerBriefs in Psychology
Sprache	:	Englisch
Erschienen	:	30. 03. 2024
Seiten	:	148
Einband	:	Kartoniert
Höhe	:	235 mm
Breite	:	155 mm
ISBN	:	9783031536083
Sprache	:	Englisch
Illustrationen	:	VIII, 148 p. 1 illus.

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Autorinformation

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Federico Addimando, born in Milan on 6 October 1987. After graduating in political science and international relations, he became CEO of MF International, a business consultancy and brokerage company. In 2018, he founded Fairingo, the first platform in the world to offer 360° services in the international trade fair sector. He is currently a teacher at the CC Academy and a contributor for China Media Group (CMG).

Inhaltsverzeichnis

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Chapter 1 - Becoming a Business Consultant.- Chapter 2 - Understanding Customer Behaviour.- Chapter 3 - Crafting Compelling Booth Designs.- Chapter 4 - Effective Communication Strategies.- Chapter 5 - Effective Lead Conversion Tactics.- Chapter 6 - Customer-Centric Booth Mastery.- Chapter 7 - Strategies for Overcoming Challenges.- Chapter 8 - Beyond the Booth - Post-Event Analysis.

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