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Marketing Innovations in the Automotive Industry

Marketing Innovations in the Automotive Industry

-Meeting the Challenges of the Digital Age-

Elena Candelo

 

149,79 EUR
Lieferzeit 12-13 Tage



149,79 EUR
Lieferzeit 12-13 Tage



Autorinformation
Inhaltsverzeichnis


Übersicht


Verlag : Springer International Publishing
Buchreihe : International Series in Advanced Management Studies
Sprache : Englisch
Erschienen : 18. 04. 2019
Seiten : 192
Einband : Gebunden
Höhe : 235 mm
Breite : 155 mm
Gewicht : 500 g
ISBN : 9783030159986
Sprache : Englisch

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Autorinformation


Elena Candelo, PhD, is Associate Professor of Strategic Management at the University of Turin, Italy, where she currently serves as Director of the MBA International Executive programme in partnership with Fiat Chrysler Automobile. During her career, she has coordinated several research projects and seminars on the automotive industry. Her topics of research concern strategic marketing, innovation management, and the automotive industry. She teaches Corporate Strategy and Marketing, and is the author of many international publications.

Inhaltsverzeichnis


Part 1 The mechanical age: from the early years to the 1950s.- Part 2 The 1960s: towards convergence.- Part 3 The electronic and software age: a rapidly evolving landscape.- Part 4 The Digital Age: the changing face of marketing.

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Buchhandlung LeseLust
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99817 Eisenach

03691/733822
kontakt@leselust-eisenach.de

Montag-Freitag 9-17 Uhr
Sonnabend 10-14 Uhr



Deine Buchhandlung
Buchhandlung LeseLust
Inh. Gernod Siering

Georgenstraße 2
99817 Eisenach

03691/733822
kontakt@leselust-eisenach.de

Montag-Freitag 9-17 Uhr
Sonnabend 10-14 Uhr