Buch

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Übersicht

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Verlag	:	Palgrave Macmillan UK
Buchreihe	:	Palgrave Studies in Political Marketing and Management
Sprache	:	Englisch
Erschienen	:	07. 06. 2018
Seiten	:	148
Einband	:	Kartoniert
Höhe	:	210 mm
Breite	:	148 mm
Gewicht	:	2155 g
ISBN	:	9781349956753
Sprache	:	Englisch

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Autorinformation

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Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing. 

Inhaltsverzeichnis

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Chapter 1. Resolving the Listening versus Leadership Dilemma.- Chapter 2. Responsiveness.- Chapter 3. Leadership.- Chapter 4. Credibility.- Chapter 5. Analysing and Advising Governing Leaders.

Deine Buchhandlung

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