Buch

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Übersicht

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Verlag	:	Peter Lang Publishing Inc. New York
Buchreihe	:	Popular Politics and Governance in America (Bd. 11)
Sprache	:	Englisch
Erschienen	:	11. 10. 2004
Seiten	:	322
Einband	:	Kartoniert
Gewicht	:	470 g
ISBN	:	9780820468310
Sprache	:	Englisch

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Produktinformation

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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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