Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	Palgrave Studies of Marketing in Emerging Economies
Sprache	:	Englisch
Erschienen	:	18. 08. 2021
Einband	:	Gebunden
Höhe	:	210 mm
Breite	:	148 mm
ISBN	:	9783030740641
Sprache	:	Englisch

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Autorinformation

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Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.  

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. 

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey. 

Inhaltsverzeichnis

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Chapter 1: Green Business Practices in Emerging Economies.- Chapter 2: Green Marketing: A Conceptual Overview.- Chapter 3: Green Product Management.- Chapter 4:  Green Integrated Marketing Communications.- Chapter 5: Green Branding.- Chapter 6: Greenwashing.- Chapter 7: Planning in Green Marketing.- Chapter 8: Green Human Resources Management.- Chapter 9: Green Distribution Management.- Chapter 10: Green Positioning.- Chapter 11: Project Management in Green Marketing.- Chapter 12: Opportunities and  Challenges  for Green Marketing.- Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.

Pressestimmen

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Deine Buchhandlung

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