Buch

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Übersicht

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Verlag	:	Betriebswirtschaftlicher Verlag Gabler
Buchreihe	:	mir Special Issue
Sprache	:	Englisch
Erschienen	:	01. 01. 1995
Seiten	:	160
Einband	:	Kartoniert
Höhe	:	216 mm
Breite	:	140 mm
Gewicht	:	287 g
ISBN	:	9783409137720
Sprache	:	Englisch

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Autorinformation

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Professor Dr. Brij N. Kumar ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Internationales Mana-gement, an der Universität Erlangen-Nürnberg.

Inhaltsverzeichnis

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Guest Editor’s Introduction.- Germany and East Asia — The Market and Market Demands from the Perspective of an Electrical Engineering Company.- European Direct Investment in Japan.- The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups.- Marketing German Environmental Technologies in the Peoples’ Republic of China.- Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations.- A Comparison of Japanese “Hybrid Factories” in U.S., Europe, and Asia.- Strategic Control in Korean MNCs.- Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates’ Strategies of Upward Influence.- Risk Management in Trade with Central European Countries.- The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners.- The Dynamics and Competitiveness of European-Asian Trade Flows.

Deine Buchhandlung

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