Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	MIR Series in International Business
Sprache	:	Englisch
Erschienen	:	04. 01. 2023
Seiten	:	378
Einband	:	Kartoniert
Höhe	:	235 mm
Breite	:	155 mm
ISBN	:	9783030866624
Sprache	:	Englisch
Illustrationen	:	XVIII, 378 p. 9 illus.

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Autorinformation

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Andreas Schühly is a former strategy consultant who supported corporations across the globe in developing future-proof strategies. In addition to applying scenarios in practice, he analyzed the cultural sensitivity of strategic management as part of his research at the University of Stuttgart (Germany). Currently, he works as an Associate Director for a global pharmaceutical company focussing on women’s health.

Inhaltsverzeichnis

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1. Introduction and Problem Statement.- 2. What is Strategic Management and Why Do We Need It - Theoretical Foundations of Strategic Management.- 3. The Influence of Culture on Strategic Management and its Processes.- 4. Development of the Research Model.- 5. Methodology.- 6. Results.- 7. Discussion.

Deine Buchhandlung

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