Buch

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Übersicht

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Verlag	:	Callwey
Sprache	:	Englisch
Erschienen	:	03. 06. 2019
Seiten	:	224
Einband	:	Gebunden
Höhe	:	300 mm
Breite	:	230 mm
ISBN	:	9783766724144
Sprache	:	Englisch
Illustrationen	:	300 farb. Abb.

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Autorinformation

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Prof. Dr Alexander Gutzmer was editorial director at Burda Creative Group over a period of six years. A renowned business journalist (whose work includes features for the German weekly newspaper “Welt am Sonntag”), he now acts as editorial director at the Munich-based publishing house Callwey. He covered the construction of the new plant as an expat in Mexico.

With its brands BMW, MINI, Rolls-Royce und BMW Motorrad, the BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles and also provides premium financial and mobility services. The production network of the BMW Group comprises 30 production and assembly facilities in 14 countries.

Produktinformation

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The opening of the new plant in Mexico expands the BMW Group’s global production network by a further central element and takes the company’s presence in Latin America to a new level. At the same time the plant in San Luis Potosí is a state-of-the-art production facility that sets benchmarks in respect of production technology and efficiency. This book tells the story of the plant’s construction, looks behind the scenes and shows the many personal stories involved there. The mix of business journalism, storytelling and high-quality visual documentation results in a unique and inspirational book for present and future stakeholders.

Deine Buchhandlung

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