Buch

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Übersicht

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Verlag	:	Betriebswirtschaftlicher Verlag Gabler
Buchreihe	:	mir Special Issue (Bd. 1)
Sprache	:	Englisch
Erschienen	:	17. 01. 2005
Seiten	:	170
Einband	:	Kartoniert
Höhe	:	216 mm
Breite	:	140 mm
Gewicht	:	294 g
ISBN	:	9783409142403
Sprache	:	Englisch

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Autorinformation

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Alan Rugman is Director of the Center for International Business Education & Research and Professor of Management, Business Economics and Public Policy at the Kelley School of Business, Indiana Univ., Bloomington, USA.
Alain Verbeke is Professor of International Business Strategy, McCaig Chair in Management, Department of Strategy & Global Management, Haskayne School of Business, Faculty of Management, University of Calgary, Calgary, Canada.

Inhaltsverzeichnis

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A Transaction Cost Economics Approach

Regional and Global Strategies of Japanese Firms

Regional versus Global Strategy in the US Service Industries

Regional Management Centers in the Asia-Pacific

The Globalization Myth: The Case of China

Globalization Rediscovered: The Case of Uniqueness and 'Creative Industries'

Are the Largest Financial Institutions Really 'Global'?

Environmental Reporting by Multinationals from the Triad

Deine Buchhandlung

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