Buch

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Übersicht

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Verlag	:	Springer International Publishing
Buchreihe	:	Palgrave Studies in Marketing, Organizations and Society
Sprache	:	Englisch
Erschienen	:	21. 11. 2023
Seiten	:	190
Einband	:	Gebunden
Höhe	:	210 mm
Breite	:	148 mm
ISBN	:	9783031365881
Sprache	:	Englisch
Illustrationen	:	X, 190 p. 33 illus.

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Autorinformation

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Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India.Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies.Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.

Inhaltsverzeichnis

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1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects.- 2. Learning to Navigate a Changing Marketing Landscape.- 3. Future of Marketing After Disruptions and Uncertainties:  Physical, Digital, or Phygital?.- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence.- 5. Rethinking nation branding in the post-pandemic, post-truth era.- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing.- 7. Delivering Value Through Sustainable Marketing.- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.

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